Resume

Director of Customer Acquisition & Strategy

  • Craft strategies for national omni-channel marketing campaigns by defining the customer journey, identify demand gen and re-targeting opportunities, and build dashboards to track engagement and measure KPIs influencing $30 million in marketing generated revenue.

  • Author business plans with Sales, Product, Operations, and Marketing teams to launch campaign-in-a-box marketing enablement initiatives for product and event marketing campaigns leveraged by team of 60 marketers.

  • Enhance property listing website by incorporating SEO best practices coupled with paid search campaigns to generate $12.5 million in sales, incorporate AI content authoring for over 6,000 property listings, and coordinate platform updates with upcoming marketing initiatives.

  • Coordinated with digital agency team of 5 responsible for the build, execution, and maintenance of digital marketing programs requested by Americas’ marketing team members by developing how-to guides, conducting training, and setting quality control standards.

  • Develop budgets, benchmark KPI and ROI performance, and marketing campaigns for joint ventures and newly acquired companies, aiming to grow new offerings by recruiting agents and improving internal communications.

  • Lead end-to-end digital marketing strategies, including CRM management, paid social strategy, PPC execution, and SEO research, in close coordination with research and analytics teams to drive targeted campaign performance.

  • Manage website and landing page strategy, lead martech platform operations, and build performance dashboards to drive data-informed marketing decisions to optimize user engagement and drive growth.

eXp Realty | Remote 2025-Present 

Digital Marketing Manager, Americas

JLL | Chicago, IL 2021-2025

Property Marketing Manager, Midwest & Great Lakes

  • Defined project lifecycles for over 20 million square feet of property across the Midwest and Great Lakes to increase speed-to-market by 25%, align Sales and Marketing messaging to relevant lifecycle phase, and exceed marketing benchmarks by 20%.

  • Developed standardized marketing plans to include in pitch decks and regularly presented end-to-end marketing tactics to potential clients alongside Sales, Research, and Product teams to win new business and property representation.

  • Developed go-to-market strategies for 300+ industrial properties by creating collateral templates, defining digital campaigns, and delegating responsibilities to shorten leasing and sales cycles.

  • Served as a marketing team liaison for Fortune 500 clients reporting on project lifecycle progress, campaign performance, and assisting in identifying possible leads.

  • Managed sale and leasing administrators by on-boarding, training, and providing effective conflict resolution.

JLL | Chicago, IL  2018-2021 

Interactive Media Coordinator & Graphic Designer 

RE/MAX Northern Illinois | Elgin, IL 2016-2018

  • Directed creative efforts and oversaw promotional budgets for outdoor advertising flights, direct mail, and digital campaigns across the Chicago and Rockford metropolitan areas.

  • Coordinated with external creative agencies to develop in-house promotional materials aimed at recruiting and retaining real estate brokers and franchisees.

  • Delivered presentations on national initiatives, industry trends, and advertising campaign launches to local franchisees at regional conferences.

Director of Communications & Brand Standards

  • Served as point of contact for Board of Directors, Executive Director, and Foundation President to disseminate organizational efforts to membership, donors, and external partners by authoring content, press releases, and maintaining existing communication channels.

  • Re-launched organization website by identifying new web hosting platform, established a set series of digital communications through social media and email, and acted as the lead designer and editor of Triangle REVIEW, a quarterly magazine.

  • Managed Salesforce CRM including day-to-day management, identified and launched third party applications to capture and route customer data, and established standardized reporting and segmentation practices.

  • Standardized communication efforts through the development a visual brand standards guide, established a consistent tone-of-voice, and managed publication schedules across organic social, web, email, and print media.

Triangle Headquarters | Plainfield, IN  2013-2016 

Education & Leadership Consultant

  • Developed criteria to analyze the performance of individual chapters to track trends over a 4-year period. 

  • Worked with undergraduate college students and organizational alumni to strategize about future vision, financial management, and marketing/recruitment plans. 

  • Wrote curriculum for conventions and various leadership schools based on the concepts of marketing, interpersonal skills, and business management. 

Triangle Headquarters | Plainfield, IN  2011-2013 

Proficiency and Skills

Digital Marketing Strategy, Campaign Strategy, Workflow Optimization, Data Analysis, Design Strategy, Public Speaking, Leadership, Client EngagementSalesforce, HubSpot, Insightly, Oracle Eloqua, Mailchimp, Wordpress, Squarespace, Eventbrite, CVENT, Google Analytics, Meta Ads Manager, Looker Studio, Power BI, Oracle Business Intelligence, 6sense, Adobe Creative Suite, Canva, Microsoft Exchange Administration, HTML/ CSS

Education

Illinois Institute of Technology | Chicago, IL

Graduated May 2011

  • Batchelor of Architecture with honors

  • Concentration in Architectural History