Resume

Director of Customer Acquisition & Strategy

  • Scaled marketing output across Field and Industry Marketing teams by deploying automated campaign-in-a-box initiatives, enabling 60 marketers to drive demand generation, execute re-targeting campaigns, and leverage performance dashboards tracking KPIs that influenced $30 million in marketing-generated revenue.

  • Enhanced property listing website by incorporating SEO best practices coupled with paid search campaigns to generate $12.5 million in sales, incorporating AI content authoring for over 6,000 property listings, and coordinating platform updates with upcoming marketing initiatives.

  • Coordinated with digital agency team of 5 responsible for the build, execution, and maintenance of digital marketing programs requested by Americas’ marketing team members by developing how-to guides, conducting training, and setting quality control standards.

  • Architected a joint venture go-to-market strategy spanning paid search, paid social, email, and web assets, recruiting 1,000 agents within 12 months by directing channel investment decisions and establishing baseline KPIs and ROI benchmarks to guide budget allocation and content strategy.

  • Owned and executed a multi-touch attribution system integrating full-funnel segmentation, UTM tracking, and GA4 conversion monitoring to establish cost per acquisition benchmarks for marketing budget allocation, translating outputs into executive-ready dashboards presented to C-suite leadership to inform strategic investment decisions across multiple business lines. 

  • Consult and align cross-functional stakeholders including JV partners, embedded marketing teams, and vendor-managed marketers to drive cohesive content strategy and campaign execution, serving as the senior marketing voice across a multi-organizational ecosystem in support of growth objectives.

eXp Realty | Remote 2025-Present 

Digital Marketing Manager, Americas

JLL | Chicago, IL 2021-2025

Property Marketing Manager, Midwest & Great Lakes

  • Drove property positioning and marketing execution across the Midwest and Great Lakes regions by leading creative design initiatives for brochures, emails, direct mail, video, and signage, while partnering with research and brokerage teams in concert with developers and property owners to develop original content and define competitive market positioning.

  • Led end-to-end marketing strategy for commercial and industrial pitch meetings, building 30-60-90 day launch plans, property branding, lifecycle campaigns, and budgets that secured and converted over 20 million square feet of new property listings.

  • Overhauled marketing production workflows for 300-plus properties by instituting design templates, marketing playbooks, and project intake systems while building a partnership with offshore design teams to streamline and execute collateral delivery for brokerage teams and institutional clients.

JLL | Chicago, IL  2018-2021 

Interactive Media Coordinator & Graphic Designer 

RE/MAX Northern Illinois | Elgin, IL 2016-2018

  • Designed and produced creative assets across outdoor, direct mail, digital, and video channels in partnership with 3rd party vendors and local franchise offices to promote a network of over 2,000 real estate agents across RE/MAX, RE/MAX Commercial, RE/MAX Collection luxury homes brands.

  • Supported recruitment and retention efforts across 96 local franchises by producing promotional collateral, delivering presentations, and providing one-on-one marketing consultation, contributing to the launch of 5 new franchise offices and 2 broker-owner acquisitions.

Director of Communications & Brand Standards

  • Crafted a cohesive modern visual identity from concept to completion, producing a comprehensive brand standards guide, all associated assets, and promotional materials across print, digital, and numerous regional and national conferences.

  • Relaunched an outdated organizational website that functioned primarily as a historical archive, transforming it into a dynamic digital marketing hub with event registration functionality, current organizational news, and streamlined UI/UX across merchant microsites and event registration systems in conjunction with improved SEO rankings.

  • Coordinated with partner Education Foundation to implement a Salesforce CRM, establishing the organization's first centralized system for alumni targeting, member engagement tracking, event registration, and email marketing, while enabling seamless data sharing between organizations while implementing scalable, data-driven operation procedures.

  • Led editorial staff in producing a quarterly magazine distributed to over 21,000 alumni, undergraduate members, and host institutions while planning, authoring, and maintaining email marketing campaigns and press releases to drive consistent organizational communications.

  • Served as brand ambassador during organizational expansion, supporting staff in the successful expansion of 5 new chapters through marketing collateral, brand standards guidance, and communications support.

Triangle Headquarters | Plainfield, IN  2013-2016 

Skills

Integrated Marketing Strategy - Campaign Strategy and Execution - Multi-Channel Marketing - Budget Management - Agency and Vendor Management - Cross-Functional Team Leadership - Stakeholder Management - Project Management - CRM Management - Marketing Operations - Brand Development and Management - Email Marketing - Digital Marketing - Event Marketing - Brand Standards and Guidelines - B2C Marketing - Paid Search (SEM) - Search Engine Optimization (SEO) - Paid Social Media Advertising - Performance Marketing and Attribution - Content Development

Proficiency

HubSpot - Eloqua - Salesforce - Mailchimp - Google Analytics - LookerStudio - Google Tag Manager - Google Ads - Meta Ads Manager - LinkedIn Ads - TikTok Ads Manager - Microsoft Advertising - Oracle Business Intelligence - Wordpress - Squarespace - Loveable - Semrush - Adobe Creative Suite (Photoshop, InDesign, Illustrator, Dreamweaver, Express) - Canva - Claude - Gemini - OpenAI - Loveable - Microsoft Exchange Administration - HTML/ CSS – Eventbrite - CVENT

Education

Illinois Institute of Technology | Chicago, IL

Graduated May 2011

  • Batchelor of Architecture with honors

  • Concentration in Architectural History