Marketing & operations

Throughout my career, I've gained extensive expertise in digital marketing operations and communication, specializing in web, email, CRM, and analytics for small to large scale businesses. I utilize collaboration, automation, and data to create scalable solutions, enhance efficiency, and execute programs.

Knowledge base

From re-launching corporate websites to outlining one-off landing pages for events, I possess extensive web expertise across a diverse range of projects and platforms.

Websites / landing pages

  • Experienced in website development, CMS management, identifying relevant personas, and designing intuitive UX/UI interfaces to deliver engaging digital experiences.

  • Coordination of website maintenance, navigation improvements, and of third-party merchant systems integration to ensure an optimal user experience alignment.

  • Identify relevant keywords, facilitate on-page optimization, and leverage Google Analytics to develop and maintain paid search campaigns for large scale enterprise websites.

I’ve taken a prominent role in the development of email marketing campaigns from coding individual to emails to guiding campaign strategy. Areas of expertise include:

Email

  • Lead the email creative process by leveraging graphic design capabilities, HTML/CSS coding, and content authorship.

  • Monitor audience segmentation, develop user journeys, coordinate campaigns with on-going web and social initiatives, and define strategic lead generation efforts.

  • Coordinate with multiple business lines, creatives, developers, and vendors to develop custom automations, develop email wireframes and templates for users to leverage within a global organization.

  • Track key performance indicators (KPIs) for marketing campaigns. Establish metrics and benchmarks to gauge employee performance.

  • Generate reports and dashboards, establish reporting standards, and create dashboards to keep marketers and stakeholders informed about campaign performance.

  • Distill relevant metrics and communicate strategies pertaining to business growth, keep stakeholders focused on the end goal, and develop presentations for C-suite executives and board members.

My background demonstrates a wealth of experience in analyzing marketing campaign and employee performance metrics. Key strengths include:

Analytics

  • Identify data hierarchy and define data needs across multiple. Integrate data flow between various 3rd party systems.

  • Implement workflow automations to optimize organizational efficiency. Lead new team member onboarding.

  • Oversee CRM vendor relationships in order to orchestrate the seamless integration of contact management and merchant systems.

My experience reflects a broad spectrum of CRM management ranging from overall system strategy to user on-boarding. Professional strengths include:

CRM

Driven to work smarter, I leverage my talent in process management to engineer efficient processes for marketers, sales teams, and team members. Strengths lie in:

Process management

  • Coordinate with business line stakeholders in conjunction with creative and digital teams to develop standard creative briefs to execute digital campaign builds across a global organization.

  • Develop process guides for business lines to leverage to train sales team members, maintain quality control, and identify ways for stakeholders to expand their business.

  • Author 1-pagers, create training videos, and host departmental training sessions.

Working with and helping people has always been a passion of mine. I have consistently been in positions to guide team members and foster collaboration. Specialized skills involve:

People management

  • Undertake training and development, provide guidance, support, and feedback, and monitor the progress of new hires during the onboarding process.

  • Collaborate with stakeholders, clients, and business line leaders to identify business needs. Delegate responsibilities to ensure team members work in concert to accomplish shared objectives and goals.

  • Engage with team members to harness collective insights, identify areas of improvement, and provide recommendations which address identified opportunities.