Graphic design
Design is a universal language. It has always been a passion of mine to use design to convey a complex idea in a simple, graphical form across various mediums to communicate with various audiences. While my career has taken me away from day-to-day creative, I continue to work closely with creatives in order to influence of well-designed marketing collateral and streamlined user interfaces.
Video production
I have managed the creation of graphic elements, designed scenes through storyboarding, written scripts, and guided creative agencies in producing multiple video projects spanning various products and services.
Promotional technology videos
To promote the RE/MAX Northern Illinois Marketing Automation and our partnerships, a series of hype videos were created to educate franchisees and agents about the tools at their disposal. These videos were also developed to be utilized by any franchisee wishing to incorporate them into an agent recruitment pitch.
Industry Center at Melrose Park
With marketing for a large industrial warehouse complex beginning a year and half before the demolition of the existing property, 3D renderings, animated maps, and drone photography were combined to create a virtual tour of the future development in order to generate a buzz before the property hit the market.
Promotional materials
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Listing presentation book
Developed for real estate agents to present to their clients, the RE/MAX Listing Presentation book includes sections highlighting the power of the RE/MAX brand, digital consumer resources, the global reach of RE/MAX, and tips to guide clients through the buying & selling process. Explore the presentation
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Flyers
Promotional flyers were designed to highlight on-going marketing campaigns and key features offered by RE/MAX Northern Illinois. Through captivating visuals and concise messaging, they aimed to grab attention and educate the agent or consumer about the offerings of the business.
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Single property brochures
Single property real estate brochures were meticulously crafted to showcase the unique attributes and selling points of a specific property. Through striking visuals and comprehensive property details, they aimed to captivate potential buyers and generate interest in the listing.
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Market analysis
Supplemental material was made available for agents to add and customize. A Competitive Market Analysis presentation explaining the state of the local real estate market and suggested property pricing was developed and formatted to match the design and layout of the listing presentation book.
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Franchise sales pamphlet
The franchise sales brochure was crafted to showcase the unique value proposition and investment opportunities offered by RE/MAX Northern Illinois franchises. Through engaging visuals and persuasive language, it aimed to attract potential broker owners and convey the power of the RE/MAX brand.
Print publications
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Since 1911 the Triangle REVIEW has served as Triangle Fraternity’s official magazine. With the increased use of digital media, the REVIEW was revised to pivot from the “all-in-one” communication pieces, to focus on alumni feature articles, education foundation success stories, and quarterly chapter updates. Graphically, the design of the Triangle REVIEW was re-design to align with organizational brand standards. Check out the Triangle REVIEW.
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Distributed in the Sunday edition of the Chicago Tribune, franchisees and agents could showcase their most exclusive properties in The RE/MAX Collection Listing Presentation book. Agents were guided through the process of preparing the needed listing information and acquiring high quality photographs to be presented in the magazine. Before publication, all listings were edited so their voice matched the bespoke, luxury tone of The RE/MAX Collection brand.
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The Triangle National Convention magazine served as a comprehensive guide for attendees, offering detailed event programs, local amenities, and speaker/education session schedules in one place. It enhanced the attendee experience, serving as a valuable resource to maximize engagement.
Brand development
Since Triangle Fraternity’s founding in 1907 the Triangle-T has served as the organization’s Greek letters. In 2011 the Triangle Fraternity’s Globe Logo branding campaign was established as part of organization wide re-branding campaign.
Logo and insignia
The globe logo incorporates the Triangle Fraternity’s official trademark - the Triangle-T - and acts as a graphical reference to the greater good the members of the organization bring to their chapters, communities, and the world.
Brand standards guide
In conjunction with the creation of the Triangle Globe brand, a brand standards was developed to ensure consistency to maintain consistency across media platforms for the current branding campaign, event logos, and historical insignia.
Use across various media
From t-shirts, banners, print, digital, and more, the Triangle Globe Logo is found across a wide a variety of media. This brand campaign continued as the organization’s main logo and tone-of-voice until it’s retirement in 2020.