Campaigns & communications
From print to digital, I have executed numerous marketing and communication campaigns of various sizes. Leveraging multi-channel marketing techniques, coordinating with various stakeholders and vendors, and adapting to emerging trends have afforded me the opportunity to be a part of some amazing opportunities.
Business to business
Business to business marketing campaigns require a well executed multi-channel strategy. I have managed collateral creation and project lifecycles for hundreds of B2B campaigns across commercial and industrial real estate sectors. Below is an example of the collateral and strategy leveraged in a B2B property campaign.
A property brochure is essential for commercial real estate listings as it provides detailed information to potential buyers or lessees, highlighting the property's features, benefits, and differentiators.
Print brochures
Email campaigns with a user journeys based on audience member engagement allow sales teams to promote their listings while tracking the interest of potential clients.
Email campaigns
Custom websites
A custom property website conveys an asset’s brand identity while supporting a wide array of digital marketing collateral. These websites are seamlessly integrated into digital campaigns for lead generation.
Events
There’s no better way to highlight everything a property has to offer other than an on-site event. Event campaigns consisting of emails, landing pages, and merchant sites register potential clients, investors, and brokers.
Virtual tours
While in-person tours will always remain necessary in real estate, globalized clients frequently search for a virtual tour as in-depth property preview. Virtual tours are also leveraged to showcase a property brand and surrounding amenities.
B2C and Comms
From paid campaigns to company conferences, I have overseen consumer and internal campaigns promoting brand awareness, product promotion, re-engagement, and event promotion. A sample of B2C campaigns can be found below.
JLL’s property paid search campaign aims to strategically target potential lessees by maximizing visibility and lead generation. Through precise keyword targeting and copy, the campaign aims to drive qualified traffic to property listings and marketing collateral, ultimately resulting in increased inquiries and conversions.
JLL Properties paid search campaign
The agent focused “RE/MAX Northern Illinois Gives You. . .” campaign showcases the best business opportunities RE/MAX Northern Illinois has to offer its prospective agents. In each ad, a simple graphic element was chosen to echoes the main theme. Five pivotal themes were selected to demonstrate how RE/MAX Northern Illinois was actively addressing the challenges and opportunities encountered by real estate agents in the market.
RE/MAX Northern Illinois gives you . . .
Outdoor advertising is conducted yearly throughout the ‘buying and selling season.’ The 2016 RE/MAX Northern Illinois campaign followed a simple formula of highlighting the company’s most recognized graphic elements and marketing claims. A dash of humor was included on one billboard flight in an attempt to lighten the mood of someone stuck in rush-hour traffic. Outdoor advertising was conducted on both static and digital billboards located in high volume traffic areas.
RE/MAX Northern Outdoor Flight
Biennially, Triangle Fraternity convenes a National Convention, providing a platform for alumni reunions, strategic discussions about the organization's future, and the recognition of distinguished members. Each Convention occurs in a distinct location with a unique theme. In July 2015, the Triangle Fraternity National Convention convened in Washington D.C. An event brand was meticulously crafted to drive a cohesive campaign across print, email, and web platforms.